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Brazilian LGBT tourism launches first international platform

Visitay gathers new and up to date information in English about gay friendly destinations and events in Brazil

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Foto: Divulgação

LGBT tourism in Brazil now has another tool to spread the word abroad. Viajay, the largest platform for LGBT Tourism in Brazil, has just announced its newest website, Visitay, which will go online on Wednesday Nov. 30, 2016. It will be the first platform to gather online information about gay friendly places and events in Brazil with content in English.

Visitay will provide guides for eight Brazilian capitals (Salvador, Rio de Janeiro, Recife, Fortaleza, São Paulo, Curitiba, Belo Horizonte and Brasília), with segmented information on LGBT tourism. “If we who live in Brazil already have difficulty getting information about LGBT options near us, imagine for international tourists who have not mastered the language. It was to help international tourists that we created Visitay”, explains Fernando Sandes, creator of the project.

The entire user interface of the web site is made to look like a great social network, and can be accessed from any smartphone. The user has the option of using geolocation to discover the best route to bars, nightclubs, and restaurants that respect sexual diversity.

According to data from Out Now, an annual LGBT tourism consultancy, in 2016 gay tourists spent US$ 26.4 billion in Brazil. Brazil is second in spending from this audience worldwide, only behind the United States. The overall worldwide amount spent by gays and lesbians in 2016 was US$ 211 billion, with year-after-year growth despite the recessionary scenario.

According to industry surveys, a gay tourist spends 40% more than the average tourist by staying in more qualified hotels and consuming more luxury goods. However, it is more difficult to find detailed and up-to-date information on gay friendly options in the destinations where he or she visits. This is where “Visitay” comes in.

LGBT Travel Packages

In addition to information about LGBT options in the main capitals of Brazil, Visitay debuts with exclusive gay and LGBT travel package.

In partnership with DiscoverBrazil, foreign tourists will have the opportunity to travel and experience two of the top carnival destinations in the world, enjoying vacation packages entirely dedicated to LGBT entertainment.

“We want to show that Brazil is a great gay destination in the world, strengthening tourism in our country.”, says Sandes.

Da Folha Geral, em Salvador*

*Com colaboração de (agência, assessoria ou especialista)

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